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Children's Society launch 'Fight for Hope' Christmas Campaign

The Children's society launched their 'Fight for Hope' campaign with a focus on CCE.

The video dramatises the work they do to keep hope alive when it is at greatest risk. ‘A thing called hope’ tells the story of hope in crisis as we follow Reece, a loving brother and son who is recruited unwillingly into ‘county lines’ drug trafficking. Reece’s hope is represented as a ‘hope meter’, fluctuating with the challenges of his young life and restored by a caseworker from The Children’s Society.

Film advertisement created by BMB, United Kingdom for The Children's Society, within the category: Public Interest, NGO.

To share and support the good work they do, please check their website here:

The video can be seen here:

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